"Snakes on a Plane" campaign takes Web 2.0 marketing to new heights | August 3, 2006 09:46 AM | By Ted Samson

Link: InfoWorld Tech Watch | InfoWorld | "Snakes on a Plane" campaign takes Web 2.0 marketing to new heights | August 3, 2006 09:46 AM | By Ted Samson.

"Snakes on a Plane" campaign takes Web 2.0 marketing to new heights Filed under: The lighter side If you've set foot on the Internet lately, you've heard of the forthcoming popcorn flick "Snakes on a Plane," starring Samuel L. Jackson. Well, if any movie deserves an award for best use of the Internet for marketing, this is it. Internet users grabbed hold of the movie's delightfully laughable title and premise (it's about snakes ... on a plane!), posting tributes -- including writings, graphics, and videos -- of all kinds in forums, blogs, and viral video sites like YouTube.