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Media Matters - ABC memo reveals Air America advertiser blacklist

Link: Media Matters - ABC memo reveals Air America advertiser blacklist.

ABC memo reveals Air America advertiser blacklist An internal ABC Radio Networks memo obtained by Media Matters for America, originally from a listener to The Peter B. Collins Show, indicates that nearly 100 ABC advertisers insist that their commercials be blacked out on Air America Radio affiliates. According to the memo, the advertisers insist that "NONE of their commercials air during AIR AMERICA programming." Among the advertisers listed are Bank of America, Exxon Mobil, Federal Express, General Electric, McDonald's, Microsoft, Wal-Mart, and the U.S. Navy.

Web Numbers: What's Real?

Link: Web Numbers: What's Real?.

Web Numbers: What's Real? Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blind Life is good for 27-year-old Seth J. Sternberg. A year ago, he dropped out of Stanford Business School to work full-time on Meebo Inc., an easy-to-use service that has solved one of instant messaging's nagging problems: the inability to communicate with people who use an IM service other than yours. Today Meebo is going gangbusters. It has raised $3.5 million from the Silicon Valley crème-de-la-crème, including Marc Andreessen of Netscape fame and venture capital heavyweight Sequoia Capital. More impressively, the service attracts almost a million people every day, who swap more than 60 million messages.

Cable Creeps Closer to Dynamic VOD Ads

Link: Cable Creeps Closer to Dynamic VOD Ads.

If the development of the video-on-demand ad model can be characterized as an evolution of what could be the most effective way to sell television, then at present, cable operators are at the Australopithecus stage. But last week, a jackass and an enormous python helped shove tiny Sunflower Broadband out of prehistory and into the ranks of Homo sapiens.

A city bus with city smarts

Link: TheStar.com - A city bus with city smarts.

A city bus with city smarts In London, bus ads can change their message based on the part of town they're in Sep. 10, 2006. 01:00 AM RORI CAFFREY TORONTO STAR The 501 streetcar travels through almost 25 kilometres of Toronto, from the edge of Mississauga all the way to the Beach. It cuts clean through both downtown 'dales, Park and River, and skims the edges of Chinatown, the financial district and Regent Park.

New DVR patent helps advertisers get their pitch across during fast-forwarding - Engadget

New DVR patent helps advertisers get their pitch across during fast-forwarding - Engadget.

Ok, so television advertisers are slowly resigning themselves to the reality that digital video recorders aren't going away and that more and more viewers are simply fast-forwarding through commercials, so what do they do?

CBS Promos Prime Lineup With Mobile video

Link: CBS Promos Prime Lineup With Mobile video.

CBS Promos Prime Lineup With Mobile video Katy Bachman AUGUST 24, 2006 - CBS Television Network is once again breaking new ground to promote its new prime-time lineup, this time turning static two-dimensional outdoor advertising into a mobile video. Beginning this September, consumers with mobile phones will be able to download video clips of the network’s prime lineup from CBS outdoor billboard locations in Grand Central Station in New York City.

EMI courts YouTube to help fight pirates | CNET News.com

Link: EMI courts YouTube to help fight pirates | CNET News.com.

LAGUNA BEACH, Calif.--Record label EMI Music Publishing is talking to YouTube, Revver and other video upload sites about alliances that would help it monitor and curtail misuse of its copyrights--and loss of advertising or download sales--from unauthorized music videos that are posted to their sites.

"Snakes on a Plane" campaign takes Web 2.0 marketing to new heights | August 3, 2006 09:46 AM | By Ted Samson

Link: InfoWorld Tech Watch | InfoWorld | "Snakes on a Plane" campaign takes Web 2.0 marketing to new heights | August 3, 2006 09:46 AM | By Ted Samson.

"Snakes on a Plane" campaign takes Web 2.0 marketing to new heights Filed under: The lighter side If you've set foot on the Internet lately, you've heard of the forthcoming popcorn flick "Snakes on a Plane," starring Samuel L. Jackson. Well, if any movie deserves an award for best use of the Internet for marketing, this is it. Internet users grabbed hold of the movie's delightfully laughable title and premise (it's about snakes ... on a plane!), posting tributes -- including writings, graphics, and videos -- of all kinds in forums, blogs, and viral video sites like YouTube.

BrandWeek: Companies Find It's Not Easy Marketing Green

Companies Find It's Not Easy Marketing Green

Spiraling fuel prices and global warming fears have increasingly put environmental issues on the front page and in advertising efforts. But as more companies adopt these campaigns, consumers are growing increasingly confused over what it means to be "green," making it harder to create effective environmental marketing efforts, according to a recently released study by Landor Associates, New York.

"Is it about the environment, organic food or 'good-for-you' living? . . . It could be about all of those things," said Allen Adamson, managing director at Landor. "It is easy to say you are green, but consumers are skeptical. And because everyone wants to jump on the green bandwagon, all of a sudden it is noisy in this space, and it is hard to break through."

YOUTUBE CHASING HOLLYWOOD'S AD $

YOUTUBE CHASING HOLLYWOOD'S AD $

August 3, 2006 -- YouTube, the popular but unprofitable video-sharing site, is going after the big ad dollars.

The Internet phenom has inked deals with major advertisers from Hollywood studios to sneaker makers and is busy lining up more in a bid to become a viable business.

YouTube just launched a campaign for Lions Gate's new horror flick, "The Descent," after testing the waters a couple of weeks ago with ads for Disney's "Pirates of the Caribbean" sequel.

Entertainment companies are eager to advertise on the site, where people watch more than 100 million clips every day ranging from movie trailers to amateur videos