Business Standard: Are You Listening?

Link: Business Standard -Life & Leisure: Are You Listening?

We have the commercial rights in the Asia Pacific region, for the watch meter methodology of radio audience measurement. It is already in commercial operation in Switzerland.

The watch meter is a standard sized “Swatch” worn on the respondent's wrist for a seven day period. It captures sound grabs from stations the respondent is exposed, later matched with a total digital recording of all stations on the market. It even tracks television and cinema exposures. Testing is being done in several countries although no other country has yet commissioned electronic monitoring.

Hollander Calls Ratings Evaluation Committee "Divisive"

June 28, 2006 By Paul Heine BillBoard Radio Monitor

Encouraging the industry to move quickly on electronic audience measurement, CBS Radio chairman and CEO Joel Hollander said ratings shouldn’t be an issue that divides the industry. Speaking at the Bear Stearns-Interep Radio Symposium in New York, Hollander said selecting a new ratings methodology is “a lot more important” than Clear Channel’s Less Is More clutter reduction program and something that should have been done years ago.

Radio’s decision about electronic measurement looms large

Conversation at the Symposium continually hovered around the PPM versus Media Audit/IPSOS debate — none more than when both companies were invited to speak in the afternoon.

Does Wall Street see a future in radio?

Bear Stearns analyst Victor Miller opens the Interep Radio Symposium asking that provocative question. (And by the way — one CEO told us in the hallway that “none of these companies should be public any more. They should all go private, but they won’t.”)see radio as a growth play.

CBS chief Joel Hollander challenges Clear Channel to sign up for Arbitron’s People Meter

Hollander tells the Interep/Bear Stearns Radio Symposium that radio should’ve adopted electronic measurement “four or five years ago.” He admits the PPM isn’t perfect even now. And that “there should be a competitor to Arbitron.” But he says it’s time to unite behind the technology that’s closest to coming to market. And he says “Clear Channel should absolutely” commit to PPM.