PPM NEWS OBERSERVATION-> Take particular note of the 6th paragraph in the article that reads "The other emerging story lies in the LPM's ability to improve measurement of local cable ratings. Operators have experienced a 23% increase in measured viewing since the introduction of LPMs, according to Nielsen estimates. " Very interesting...
Link: Broadcasting & Cable: The Business of Television .
Local People Meters, Headed for More Cities, Have Changed the Game in Boston
By Wayne Karrfalt -- Broadcasting & Cable, 11/24/2003 Advertisers trying to get a better handle on tough-to-measure local cable viewing are keeping one eye on Boston, the first market to use Nielsen's local people meter. The ratings service plans to expand LPM service to New York, Los Angeles and Chicago next year and will add more cities the following year.
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