PPM News is no longer "under construction." While it might not be completely ready for "prime time" either, we've released it into the wild of the blogosphere. We invite you to join the discussion.
PPM News is a blog space that is intended as an ongoing discussion of information and issues that relate to the electronic measurement of radio. It is intended as a forum for industry professionals to keep up to date on information, rumor, ideas and opinion. But it is especially intended to be a learning tool.
PPM News was originally conceived as an internal site for R.O.I. Media Solutions in Los Angeles as we delved into this learning process and began trying to understand the methodology, the systems and the impact of electronic measurement on the radio industry, our clients and our own business.
This learning process is not a solitary pursuit. We soon found ourselves listening, questioning, comparing notes, sharing ideas, discussing and debating with Arbitron, Media Audit, other researchers, vendors and broadcasters.
We decided that we should create a forum and open the discussion to this relatively small group. We'll broaden the group as the discussion grows.
At this point, all topics that are related to electronic measurement of radio (directly or indirectly) are fair game.
There are only a couple of rules:
Anyone can comment.
You can use your name and email address or you can comment anonymously.
Posting privileges are extended by invitation.
Play nice. Dissenting opinion is invited and encouraged but let's keep it at a professional level.
We chose "PPM News" as the title because Arbitron seems to be closest to marketplace deployment with their Personal People Meter device. Electronic measurement of radio - in whatever form it takes in the future - will probably be referred to collectively as "PPM." We acknowledge that there are other options that warrant evaluation and exploration. We invite discussion of all of the opportunities and alternatives that present themselves.
Thank you,
Josh Rose, Doyle Rose and Mark Shannon O'Neill
R.O.I. Media Solutions, LLC / Los Angeles
A couple of comments from Arbitron:
#1: Selling Arbitron diaries on eBay isn't legal.
#2: eBay worked with us to get the diaries back.
#3: The diaries have been recovered and deleted from the survey.
#4: Arbitron is not amused.
Posted by: Thom Mocarsky | April 04, 2007 at 12:23 PM