FMQB: Arbitron Response Rates Down In Spring 06

Link: Arbitron Response Rates Down In Spring 06

Arbitron has released its latest summary of response rates for surveys from the Spring 2006 book. In the top ten markets, response rates are down 1.4 percent, from 27.5 percent last year to 26.1 in 2006. Overall, the average response rate declined by 1.3 percent. It was at 31.7 percent in Spring 2005 and reached 30.4 percent in Spring 2006.