Clear Channel Seen As Adopting PPM

JIM BOYLE, A VETERAN RADIO analyst with CL King, speculated Friday that a recent collaboration between a Clear Channel-owned property and Arbitron, which used the Portable People Meter (PPM), foreshadows the adoption of PPM measurement by Clear Channel sometime in the fourth quarter. If he's right, Boyle sees the end of a long, sometimes acrimonious dispute over the next generation of radio metrics.

Pointing to the close cooperation and scale of investment for the study by Arbitron and Media Monitors, a research company owned by Clear Channel, Boyle wrote: "We find it a potential positive for PPM that a CCU-owned company cooperated with ARB to put out a major radio study that greatly relied on PPM data."  [ MORE ]