MediaWeek: Nielsen Mulls Radio Measurement; In Talks With CC

From MediaWeek:

Nielsen’s potential entry into radio could pose additional problems for Arbitron beyond challenging the radio ratings’ company’s core business. The two companies are currently partnering in Project Apollo, a national marketing service that combines Arbitron’s PPM with ACNielsen’s consumer scanner panels to provide advertisers with multimedia and product purchase data from a common sample of consumers. Project Apollo has six major advertisers participating in the pilot service.  [ MORE ]