Terrell Owen's troubles spelled big viewership gains for ESPN, according to Arbitron's Houston test of Portable People Meters.
During the September 27 news conference in which the Dallas Cowboy disputed reports of an attempted suicide, viewing of ESPN's live coverage of the 2:30 p.m. event was up 225% from the previous quarter hour, according to Arbitron, with almost half of that (45%) out-of-home viewing (the norm is about 13%).
That suggests a lot of office TV's may have been tuned to the press conference, which was ESPN's highest-rated quarter hour of the day in the market.
Arbitron's Houston PPM test has previously shown large out-of-home viewership for ESPN, particularly to its Monday Night... [ MORE ]
._ I want to immediately grab your rss feed to stay informed of any updates, but I cant find it, do you have one?
Posted by: Hugo | January 30, 2012 at 06:01 PM