Steve Morris says electronic measurement is "overdue" and "buyers are screaming for it" and Arbitron "must move" down the path toward the PPM. Morris calls it "steady progress" - despite the pushback from some... [ MORE ]
More PPM headlines from the Oct 20 INSIDE RADIO:
Arbitron suing Media Audit/Ipsos for patent infringement in the U.S. - and Telecontrol in Australia.
Legal costs from the Media Audit/Ipsos suit could run $1 million to $2 million...
No revenue yet from the PPM...
Arbitron not worried about Nielsen crossing over into radio...
The LBO option is low on Arbitron's priority list...
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