MUSINGS ON LIFE, ART AND STARTING A BUSINESS IN THE HEART OF DIXIE
Me and Arbitron / Wednesday Oct 18, 2006
Last week our family completed an Arbitron ratings survey for local radio. It was quite a little process. First, came a letter of interest along with a crisp new dollar bill promising a future monetary token of appreciation should we agree to participate. Then came a phone call wherein I agreed to do it. I asked the caller how much would we receive, and she said “about the cost of a cup of coffee.” Not that I’m that desperate for money. I’m just interested in marketing. A few days later, we received packets with the surveys for each family member. And there was again a crisp dollar for each of us. Another phone call to make sure we got them. Another letter reminding us of the date to begin our diary entries. Phone call to remind us to start. Letter to remind us to mail them back. And I think another phone call, but I could have lost count.
Now, I only listen to the... [ MORE ]
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