Wouldn't it be interesting if the radio industry procrastinated long enough regarding electronic measurement of the medium and found themselves (ourselves) in a position where video games had a more robust measurement system than radio? MSO
Nielsen Rolls Out GamePlay Metrics Service
Nielsen Media Research has announced the launch of its long-awaited GamePlay Metrics service, a new measurement product designed to collect audience data for video games.
The new service, which is expected to begin generating the video-game equivalent of ratings by mid-2007, is aimed at establishing standard metrics and third-party objectivity to the burgeoning segment of in-game advertising, which is predicted to be a $730 million market by the end of the decade, according to The Yankee Group. GamePlay Metrics will pull data directly from gaming consoles, such as PlayStation 2 and Xbox, through a patented technology developed by Nielsen that will record both game titles and game players demographic information. [ MORE ]
Comments