The Arbitron Radio Diary Goes Electronic in Winter 2007

Diary survey participants will have the option to use new, internet-based “eDiary” instead of paper and pencil version; Tests show eDiary keepers are younger, more likely to work; Quality of listening entries on par with paper survey tool

NEW YORK October 31, 2006 – Arbitron Inc. (NYSE:ARB) announced today that, effective with the Winter 2007 survey, radio survey participants in diary-based markets will have the option to use an Internet-based, electronic diary in place of the standard paper and pencil survey tool. [Full Release at Arbitron.com ]