1st National Radio Rep Firm to Adopt Electronic Audience Measurement System
NEW YORK, November 15, 2006 – Arbitron Inc. (NYSE: ARB) and Interep (IREP.PK) announced today that Interep, the largest independent national radio representative firm in the United States, has signed an agreement for Arbitron Portable People MeterTM radio ratings services in the top 50 radio markets when Arbitron commercializes the PPMSM. [ Full Release at Arbitron.com ]
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