Fred Jacobs, of Jacobs Media, highlights in his blog today the study by Telephia regarding the emergence of "cell phone only households" and notes the speed with which the trend is developing:
For radio, this Telephia study is a reminder that the Arbitron world (and the research that stations continue to pay thousands of dollars for) continues to miss ample chunks of the American public. Our technologies and methodologies just can't keep up with changing media and communication habits.
PPM News posted a story on this topic in the context of the sample frames that Arbitron will use in Philadelphia and beyond versus what they are using in Houston. See "Sample Frame: Address vs Telephone."
Read his full post at JacoBlog
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