ARBITRON, WHICH ONCE AGAIN HAS been denied accreditation of its new portable people meter service by the Media Rating Council, Thursday announced plans to roll the controversial new radio audience measurement service out in major radio markets beginning in January. The move also coincides with what is expected to be a radical restructuring of the radio industry following Thursday's acquisition of Clear Channel Communications, the nation's largest radio broadcaster and Arbitron's biggest client.
Clear Channel, which has been waging a war to delay the deployment of the PPM service to extract better terms from Arbitron, and to help seed alternative measurement possibilities in the radio marketplace, was acquired by a private equity group and announced plans to sell of many of its stations.
Arbitron Thursday confirmed that the PPM was once again denied accreditation during a meeting with the MRC PPM audit committee meeting on Wednesday, and issued a new rollout schedule that revises the one originally released in March. [ FULL STORY ]
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