TNS is a leading provider of TV, Radio and Internet audience measurement services worldwide. TNS’s expertise and technology support TV audience services in 30 countries around the world, including Canada, China, Russia, Spain, UK and the USA. With over 65,000 PeopleMeters in operation in almost 40,000 households globally, TNS has pioneered the use of the Arbitron PPM (Personal People Meter) in several countries. Notably, TNS is at the forefront of digital audience measurement involving set top box return path data.
Service to Enable Deeper Understanding of Digital Viewing Habits
NEW YORK--(BUSINESS WIRE)--TNS Media Research, a world leader in video audience measurement, has signed an agreement with Starcom USA, one of the country’s foremost media and communications agencies, to provide an unprecedented new digital audience measurement service. Starcom is the first agency to sign on for the TNS service.
Based on anonymous set top box data coming from 300,000 Charter Communications digital subscribers in the Los Angeles market, the research will help Starcom advance its understanding of the viewing habits of digital consumers – thus enhancing the media plans it activates on behalf of some of the world’s biggest marketers. Importantly, this newfound understanding of viewing habits will not only involve general viewing and programming, but extend to commercials as well. Through the integration of TNS MI ad occurrence data with Charter viewing data, Starcom will be able to analyze and evaluate second-by-second commercial ratings, and the behavior of commercial audiences. [ Full Text of Release ]
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