B&C: English Speaking Hispanics More Mobile Viewers than Spanish Speakers

If the Latin Grammys are any indication, English-speaking Hispanics are more mobile TV viewers than their Spanish-speaking counterparts.  According to Arbitron's test of Portable People Meters in 10th-largest-market Houston, out-of-home viewing by the Spanish-speaking 18-49 audience was 17.2%, still above the average, while it was 24.3% for primarily English-speaking Hispanic viewers.  [ MORE ]