VNU AND THE IN-STORE MARKETING Institute announced yesterday that they will form Nielsen In-Store, designed to measure how customers react to point-of-purchase media, including television and radio, shelf talkers, and digital signage.
The new service will build on P.R.I.S.M. (Pioneering Research for an In-Store Metric), a research effort led by the In-Store Marketing Institute early this year in conjunction with marketers 3M, Coca-Cola, Kellogg, Miller Brewing, Procter & Gamble and The Walt Disney Company, as well as retailers Albertsons, Kroger, Walgreens and Wal-Mart.
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Looks like the PR war has begun...
It looks like the PR machine is starting to scale up about the "non-encoders" in advance of PPM "currency" in Philadelphia. Kinda gives new meaning to "full court press." Some examples from today...
Posted by PPM News on December 27, 2006 at 03:15 PM in Arbitron, PPM Commentary, Related News & Events | Permalink | Comments (0) | TrackBack (0)