VNU AND THE IN-STORE MARKETING Institute announced yesterday that they will form Nielsen In-Store, designed to measure how customers react to point-of-purchase media, including television and radio, shelf talkers, and digital signage.
The new service will build on P.R.I.S.M. (Pioneering Research for an In-Store Metric), a research effort led by the In-Store Marketing Institute early this year in conjunction with marketers 3M, Coca-Cola, Kellogg, Miller Brewing, Procter & Gamble and The Walt Disney Company, as well as retailers Albertsons, Kroger, Walgreens and Wal-Mart.
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