AllAccess: Potential Implications If Clear Channel Doesn't Encode In Philly

"Clear Channel's decision could affect the entire marketplace as clients may want to find alternatives to radio in Philly."

ARBITRON's PPM demonstration period began last week (NET NEWS 1/11), and the clock continues to tick onward with no apparent end to CLEAR CHANNEL's holdout decision to be the only broadcaster in the PHILADELPHIA market not to encode. What are the possible ramifications for CLEAR CHANNEL and advertisers?

ALL ACCESS asked that of CARAT USA EVP/Dir. Local Broadcast MARY BARNAS. She and her agency advise such high-end radio clients as HYUNDAI MOTOR AMERICA, PETCO, JENNY CRAIG, KIA, ADIDAS, LIFETIME, VIACOM NETWORKS, MIDAS, and O'REILLY AUTOPARTS -- to name but a few.  [ MORE ]