NEW YORK, January 24, 2007 – Arbitron Inc. (NYSE: ARB) today announced that CBS RADIO is the first broadcaster to be assigned a dedicated in-house Arbitron Portable People Meter (PPM) trainer to educate advertising executives on use of PPM data for their sales efforts. Arbitron’s Jon Miller has been promoted to the newly created position of CBS RADIO PPM Account Manager and, along with a five-person PPM Implementation team, will provide extensive hands-on PPM training to CBS RADIO advertising executives.
Miller, who will work under the supervision of Scott Herman, executive vice president, Eastern Region, CBS RADIO, will head the two-year training program, which begins this month. He and his team will focus on the top 10 CBS RADIO markets, and work with CBS RADIO’s media-buying and advertising agencies educating them on the use of PPM data to effectively reach their audiences.
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