It appears that Arbitron's new ArbitronPDCentral blog, hosted by Gary Marince, went "live" today. The site will be an information forum with handy links, regular editorials by Gary, the opportunity to loft questions at Gary (and other Arbitron experts) and it will probably include lots of stuff about PPM. The premiere post:
Debunking myths about the Arbitron PPM "Panel"
“What if Arbitron has a panel that doesn’t have my listeners, am I screwed for a year till the panel changes?” [ MORE ]
(Maybe we should just ask the dog collar question to get it out of the way - over and done with.)
Check it out at http://www.arbitronpdcentral.com/
Good luck to Gary on what looks like a solid effort.
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