The complexity of the system that Arbitron has built to generate ratings via the PPM is mind boggling. My partner and I made several pilgrimages to Columbia last summer and have spent a great deal of time since trying to comprehend not only the system but the ramifications of that system for radio. One of the true challenges has been trying to communicate the important aspects of this system to others in a comprehensive yet concise way.
I believe that we have finally found a schematic that does the job. The old saw about "a picture and the thousand words" certainly works in this case. And, while it is not clear that this visual was originally created to explain the PPM process, we have found that it does the job masterfully. After only a few minutes with this schematic, one can truly comprehend the scope and magnitude of this system.
Click HERE for the visual. Turn up your speakers. MSO
(This link will take you to a non-PPMNews and non-Arbitron site.)
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