Arbitron has completed a successful round of testing the Portable People Meter (PPM) system to detect Mall Radio Network (MRN) audio content broadcast in malls. It is the first successful attempt by Arbitron to encode and monitor audio in the common areas of a mall environment outside of specific stores.
“The results of the Mall Radio Network test provide strong support for the possibility that the PPM can effectively detect audio that is broadcast in the retail mall environment and time spent exposed to Mall Radio Network content and advertising,” said Bill Rose, SVP of Marketing for Arbitron. [ MORE ]
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