NOTE: It will be fascinating to watch the results on this topic that come out of Philadelphia and Houston from PPM data. When the PPM is finally rolled out in the home towns of Superbowl teams over next several years, there will be some amazingly rich data to mine. MSO
Local radio coverage of NFL classic reaches one third of Indianapolis adults and one quarter of adults in Chicago
Super Bowl parties with friends and family boost out-of-home television viewing
NEW YORK--(BUSINESS WIRE)--Arbitron Inc. (NYSE: ARB) has unveiled a custom sports study that profiles how adults aged 18 and older in Indianapolis and Chicago listened to and watched Super Bowl XLI on radio and television.
While the Super Bowl is a quintessential media event across the country, in the hometowns of the AFC and NFC contenders, Indianapolis fans bested their Chicago rivals in interest, attention and share of media coverage. [ Full Text of Release at BusinessWire ]
Related story at MediaWeek
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