... With accreditation in hand, Arbitron will now meet with radio broadcasters, agencies and advertisers to determine the most appropriate schedule for commercializing the electronic radio ratings service in Houston.
In March 2006, the company agreed to wait until it received MRC accreditation for the PPM radio ratings service in Houston before it would discontinue the diaries.
The company is currently also using the diary method to conduct a Winter 2007 survey, and says it plans to complete the survey and deliver both the diary and PPM results in April.
In the meantime, Arbitron is also pursuing MRC accreditation for the broadcast television and cable television data collected in Houston by the PPM. [ MORE ]
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