FMQB: Broadcasters To Fund Media Audit/Ipsos "Smart Cell Phone" Test

This morning at the RAB2007 conference in Dallas, The Media Audit/Ipsos announced that they will receive millions of dollars from broadcasters to test the Smart Cell Phone ratings system in the Houston market. Companies including Clear Channel, Cox, Cumulus, Entercom and Radio One have all agreed to support a test of the ratings technology with a study that will include 2,500 Smart Cell Phone-carrying respondents. If the test goes well, The Media Audit/Ipsos says it could expand the technology to the Top 10 markets by the end of 2008 and the Top 50 markets by the end of 2009.  [ MORE ]