FMQB: E. Morris Communications Signs On For PPM

“E. Morris Communications has an uncanny understanding of the challenges of today’s marketplace, especially as they relate to an ethnically diverse population,” said Carol Hanley, SVP of sales for Arbitron “Similarly, Arbitron constantly demonstrates its commitment to understanding the diversity of the marketplace and evolving consumer needs. With Arbitron’s PPM system, more reliable media measurement will keep E. Morris ahead of consumer trends.”  [ MORE ]