Arbitron Announces PPM Commercialization Schedule for Houston
Electronic Measurement of Houston Radio Market Begins on April 5th
NEW YORK, February 28, 2007 – Arbitron Inc. (NYSE: ARB) announced that on Thursday, April 5, 2007, it will begin the process that will lead to the commercialization of the Portable People MeterTM ratings service in Houston.
The April 2007 (April 5 – May 2) and May 2007 (May 6 – May 30) PPM radio ratings reports are to be released as “pre-currency” data, but only to those stations and agencies that have signed a PPMTM license agreement.
The Winter 2007 (January 11 – April 4) diary-based ratings report, which releases on May 4, 2007 is being designated the “currency” in the market until the release of the June 2007 PPM ratings report on July 18.
“Houston station and agencies need to be aware that access to the “free” PPM demonstration data will be discontinued after the release of the March 2007 (March 8 – April 4) PPM survey period,” said Mr. Guyther. “Starting with the April pre-currency report (April 5 – May 2) only those stations and agencies that subscribe to the PPM radio ratings service in Houston will receive PPM radio ratings data.”
Comments