Media Audit Announcement at RAB

Inside Radio:  The Media Audit/Ipsos get millions from broadcasters for a full-market test in Houston.
Clear Channel, Cox, Cumulus, Entercom and Radio One have all agreed to support a test of the TMA/Ipsos electronic ratings technology with a study that will include 2500 Smart Cellphone-carrying respondents. If it goes well and there's continued support - The Media Audit/Ipsos group says it could quickly expand to the top 10 markets by the end of 2008 and the top 50 markets by the end of '09. That announcement came this morning at RAB2007 in Dallas - where Arbitron's People Meter is also featured on the exhibit floor.