MediaWeek: Philly Becomes the PPM Proving Ground

NOTE:  This is a particularly good article about the PPM situation as it stands.  Well worth reading the full article at MediaWeek.  MSO

Fox new's Sean hannity has always been intrigued with Arbitron's Portable People Meter. As a TV personality he likes to pore over the previous night's ratings to gauge reaction to the topics and issues discussed. He'd like the same feedback in radio and may soon get his wish.

For advertisers and agencies, the transition can't come fast enough. "The diary needs to go away a lot faster than it is," says Kathy Crawford, president of local broadcast for MindShare. But for radio broadcasters, even those that admit the industry needs to join the 21st century, the diary could be a hard habit to break.  [ MORE ]