Landmark Study Reveals that New Songs Do Not Undermine the Audience of Country Radio Stations
The full report from the What Happens When New Music Gets Played: The Impact of New Songs on the Radio Audience study is now available from Arbitron Inc. (NYSE: ARB), Coleman and Media Monitors. This is the landmark study the three companies previewed at last month’s Country Radio Seminar in Nashville in a presentation by Coleman president Jon Coleman.
Through an extensive analysis of data from Arbitron’s Portable People Meter (PPM) measurement of Houston radio listening and music monitoring data from Media Monitors, What Happens When New Music Gets Played: The Impact of New Songs on the Radio Audience reveals how the exposure of new songs on KILT-FM did not undermine the station’s audience levels. [ MORE ]
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