The "showdown" in Philadelphia between Arbitron and non-encoder Clear Channel enters a critical week. One week from today (March 8th) will be the first day of encoding for what will become the "currency" report.
Starting March 8th, every day that Clear Channel continues to not encode will count as a "zero" for listening for the day.
On the other hand, Clear Channel continues to encode in Houston. Will they continue now that the date has been set for PPM data to become currency in that market starting with the release of the June data?
You can bet that somewhere in Columbia there's a truck loaded with encoders parked pointed towards I-95N ready for the 90 minute drive to Philly. MSO
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