Arbitron Inc. has signed up an Icelandic company that will use its Portable People Meter to measure television and radio audiences for its clients.
The six-year contract was awarded to Reykjavik-based research and consulting firm Capacent, which will use the Portable People Meter to better measure television and radio audiences for the nation's broadcasters.
TNS Norway, a market research and information services company, will support the setup and ongoing audience measurement on behalf of Capacent. [ MORE ]
Comments