NEW YORK-April 16, 2007 - Arbitron Inc. (NYSE: ARB) announced today that leading broadcasters in Iceland have selected the Arbitron Portable People Meter(TM) system as the audience measurement currency system for both radio and television. This makes Iceland the first country to take full advantage of the PPM system's multimedia measurement capabilities.
The six-year contract was awarded to the Reykjavik-based research and consulting firm Capacent, supported by TNS Norway. TNS already provides currency measurement for the radio industry in Norway using the PPM and has licensed the use of the PPM system to Capacent. TNS will support the set-up and ongoing running of the audience measurement panel by Capacent.
The contract with Iceland's major TV and radio broadcasters was awarded through a competitive RFP for electronic audience measurement. The PPM technology, which was evaluated in field trial in Iceland, was selected over a "wristwatch meter" system proposed by Swiss-based Telecontrol, a GfK subsidiary.
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Also in 2006, RAJAR, the radio research consortium in the UK, in concert with BARB, the TV research consortium, awarded TNS with a contract for a PPM research and development panel in London. The RAJAR award was the result of a four-year competitive evaluation process that included assessments of the Media Audit/IPSOS "Smart Cell Phone" meter, the GfK "wristwatch" meter and the Eurisko Media Monitor system. [ MORE ]
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