Veteran Media Buyer and Seller to Support Project Apollo Business Development
NEW YORK, May 29, 2007 – Arbitron Inc. today announced the appointment of Joel Zaremby to senior account manager for Project Apollo.
Based out of Arbitron’s New York City office, Zaremby will be responsible for creating, managing and securing sales opportunities surrounding Project Apollo. In addition, he will educate customers on the research technologies involved with Project Apollo (the Portable People Meter and the Homescan® scanner) to help them understand how to leverage the relationship between media exposure and purchase behaviors. [ Full Text of Press Release ]
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