AudioGraphics: Radio Industry, Meet Reality

There's no going back now that Emmis and Clear Channel have stepped into selling advertising with new media. That is, both have allowed Google Audio access to inventory so it may sell avails online.

... There's no going back now. So take a moment to contemplate the future of internet and radio advertising sales.

... Radio revenue will rise as the industry embraces each of these - which it eventually will.

With the power to obtain near-to-real-time reports on the audience (which all the above-mentioned online radio advertising sales systems posses), the client now has the ability to track radio advertising results. There's no going back once an advertiser sees that they can hold their media accountable.

There's no going back to selling by rate card, either. Radio, meet reality.  [ Read Full Story ]