Arbitron and Cox Radio Extend Group Agreement
Agreement includes Portable People Meter radio rating services in eight markets
NEW YORK--(BUSINESS WIRE)--Arbitron Inc. (NYSE: ARB) today announced that Cox Radio Inc. (NYSE: CXR), one of the largest radio broadcasting companies in the United States based on revenue, has signed a five-year renewal contract for ratings and related services for Cox radio stations in 18 markets.
The agreement also provides Cox Radio with Portable People Meter ratings services when the new audience ratings technology is commercialized in the eight Cox Radio markets encompassed in Arbitron’s previously announced PPM rollout plan: Houston, New York (Nassau-Suffolk), Atlanta, Miami, Tampa, San Antonio, Orlando and Jacksonville. [ Press Release ]
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