P1's in a PPM World: New Insight Into Who Matters Most

DMR and Arbitron set to release groundbreaking PPM research this summer

CINCINNATI, Ohio – May 31, 2007   DMR, Arbitron and the University of Wisconsin's AC Nielsen Center for Marketing (UW-Madison) are set to release in depth PPM research this summer. The new study, entitled: P1's in a PPM World: New Insight Into Who Matters Most is the first-ever study of listener loyalty and preference (P1, P2, etc.) patterns over time. The research team analyzed over one year’s worth of daily panelist-by-panelist level data from Houston PPM.

...not all radio listeners are created equal: heavy radio users drive nearly 90% of the ratings. According to UW-Madison’s Ty Henderson PhD, “The listening preference patterns in this analysis mirrors what we see in many consumer products: a select few drive the majority of the category. Knowing who matters and who to target will be critical to stations’ marketing and programming.”

Another important finding is that not all P1's are created equal. Although this was more or less known to be true in the diary world, a new measure, "percent of listening" (POL) uncovers the select few who REALLY matter the most. In fact, even so-called "mass appeal" stations derive the majority of their listening from a very small, important group: less than 2% of the Houston market drives nearly half of the listening for a leading AC station. Bill Rose, senior vice president of marketing, Arbitron Inc. says, "Understanding P1 listening is crucial for radio programmers and this study will provide fresh insight into the dynamics of how it works in the PPM world.”   [ Full Text of the Release ]

PPMNews Note:  We will post a link to download the study as soon as it is available.

Comments

[Rpreortibe]

http://www.pliggmods.com/story.php?title=lodzie-wedkarskie
Hello everyone, i just installed a new PSU and GPU. I think i hooked everything up fine, then my PC got shut down twice, i thought it was the CPU overheating. I connected the fan in more tightly, that may have been the problem. However, my CPU is having a hard time running basic programs. As Im typing this, my CPU percentage is fluctuating between as low as 10% and as high as 30% or even 60% at times!! Im pretty sure i have no viruses, infact, this issue didnt start happening until i installed the new parts. Is it overheating? BIOS upon bootup says my temps are like 37degrees celsius. Anyone have ideas?

[ugg outlet store]

Literature is a kind of intellectual light which, like the light of the sun , may sometimes enable us to see what we do not like.