Here is the notice that Arbitron sent to clients yesterday regarding the delay in releasing the Houston PPM numbers this week:
To: Subscribers to Arbitron’s Houston-Galveston PPM Weeklies Service
Houston-Galveston PPM Weeklies Data for Week 3 of May 2007, originally scheduled to release this morning at 10:00AM Central Time, will be rescheduled. While conducting quality control reviews, we observed some unusual listening patterns warranting further review. A rescheduling of the release date will allow the time necessary for additional quality control measures to help ensure we can have complete confidence in the audience estimates we release.
We will notify you as soon as a release date is available. We appreciate your patience and regret any inconvenience that may result. Please direct any questions to your Arbitron representative.
This morning's Inside Radio reports:
Arbitron isn't answering questions and there's no telling when the numbers will be will be released. The note to clients suggests it may be more than just figuring out whether an individual panelist strapped a PPM to his dog. Arbitron says it needs time to come up with "additional quality control measures to help ensure we can have complete confidence in the audience estimates." In Philly - where PPM ratings are now the currency - there's no immediate impact. But Arbitron says it may need to make adjustments if it decides changes are necessary beyond Houston. [ MORE ]
Comments