Arbitron inks Magic Broadcasting's Urban simulcast duo KDAY-FM and KDAI-FM/Los Angeles to a multi-year deal to use its Portable People Meter (PPM) audience measurement service when the PPM system is deployed in Los Angeles, starting in January 2008.
"We see our commitment to the Arbitron PPM as another important step forward in the series of significant improvements that we've made to the 93.5 KDAY/93.5 KDAI synchrocast over the past year," said GM Roy Laughlin. [ MORE ]
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