... the radio ratings game is about to catch up to technology. The imminent arrival of a device called a "Portable People Meter" in the New York radio market could spell big changes for listeners as programmers and advertisers get faster, more detailed and more accurate information about who listens to what.
Will rock stations come back into vogue? Is disco really dead? Will talk radio recover from the controversies involving Don Imus and various zinger-slinging shock jocks?
The Portable People Meter just might tell the tale.
The small electronic device, which gets clipped to a user like a cell phone, listens for signals embedded in programming and records that information. It goes beyond traditional radio, recognizing programming delivered via satellite radio and broadcast, cable and satellite TV. Arbitron says it can even detect cinema advertising.
In other words, if you can hear it, Arbitron will know. [ MORE ]
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