LONDON - TNS has won a five year contract to supply the radio industry in Denmark with its electronic audience measurement system, Arbitron Portable People Meter.
The contract was awarded to TNS Gallup, a TNS subsidiary in Denmark. TNS takes on the task from January 2008, with a national panel of 750 Danish consumers equipped with the Arbitron PPM to collect overnight radio listening data.
Danish broadcasters will analyse ratings at one-minute increments and use the data for commercial sales and for programme planning.
TNS already provides the service to the neighbouring Norwegian radio industry, which adopted it in 2006. It is also being adopted in Iceland for radio and TV later this year. [ MORE ]
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