Michael Tchong (Ubercool Trend Analyst) posted a very interesting article today on iMedia Connection entitled, "5 Trends to Watch... or Else!" The post is a fascinating read. But this note caught my eye:
The New York Times reports that in Manhattan, where the population is growing at an annual rate of about 10,000, the 2007 Verizon White Pages was 142 pages smaller than the 2006 edition, as more consumers give up landlines.
The surging use of wireless devices to keep us connected is leading to a "instant on" culture. Gartner predicts that an astonishing 1.15 billion mobile phones will be sold this year, up 14 percent over 2006.
Tonight, add a prayer that Arbitron's got the cell phone only household initiative right. MSO
[ iMedia Connection: Which current consumer habits will impact digital marketing most profoundly? ]
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