NEW YORK--(BUSINESS WIRE)--Arbitron Inc. (NYSE:ARB) announced today that ESPN Radio has entered into a multi-year agreement for Arbitron’s Portable People MeterTM radio ratings services for its five owned and operated radio stations.
“We have been looking forward to participating in the technology since its conceptual stage,” said Traug F. Keller, Senior Vice-President, ESPN Radio and ESPN Deportes. “We are confident that this new methodology for tracking radio listening habits will accurately reflect the vitality and immediacy of the medium and, in our case, the compelling power of the ESPN brand for our radio listeners. We’re excited about the dialogue that this information will spark with the advertising community.”
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