ESPN Radio Five Owned and Operated Stations Sign For Arbitron Portable People Meter Ratings Service

NEW YORK--(BUSINESS WIRE)--Arbitron Inc. (NYSE:ARB) announced today that ESPN Radio has entered into a multi-year agreement for Arbitron’s Portable People MeterTM radio ratings services for its five owned and operated radio stations.   

“We have been looking forward to participating in the technology since its conceptual stage,” said Traug F. Keller, Senior Vice-President, ESPN Radio and ESPN Deportes. “We are confident that this new methodology for tracking radio listening habits will accurately reflect the vitality and immediacy of the medium and, in our case, the compelling power of the ESPN brand for our radio listeners. We’re excited about the dialogue that this information will spark with the advertising community.”

[ Full Text of Press Release at Arbitron.com ]

Media Rating Council Accredits Portable People Meter AQH Television Ratings Data in Houston

PPM becomes the first accredited portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away

NEW YORK; Aug 1, 2007 – Arbitron Inc. (NYSE:ARB) announced today that the Media Rating Council® (MRC) has accredited the average-quarter-hour, time-period television ratings data produced by the Portable People MeterTM ratings service in Houston.

“This is a significant milestone for Arbitron,” said Owen Charlebois, president, Operations, Technology and Research & Development, Arbitron Inc. “The Portable People Meter is the only personal, portable electronic meter system that’s ever been subjected to an MRC audit and has met the accreditation standards of the Media Rating Council for a portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away from home."

[ Full Text of Press Release ]